Her very appearance on the screen, however, indicates the growing strength of Brazil's major media conglomerate and the television industry around it.Īfter 20 years of sometimes startling growth, the Rio-based, family-owned Rede Globo has emerged as the first major Third World supplier in international television-and a unique force of modernization inside a developing country.Īlthough it is only one of five television networks operating in Brazil, Rede Globo, with five stations and 41 affiliates, has become the fourth largest private television network in the world after the three U.S. The story of Maria Lucia is hardly expected to take American homes by storm. This year, the trendy single mother will be pitched to local American network affiliates and independents, offering Brazil's first foil to the myriad cowboys, cops and comics it has absorbed from U.S. With Maria Lucia's serialized adventures, the Globo network is on the verge of becoming one of the few foreign producers to penetrate the mainstream American TV market.
This comely, dark-eyed fictional dweller of Sao Paulo is a carefully calculated image of Brazil's giant television network, Rede Globo-and a forward guard of its blossoming mass media empire.
Thirty-two years old, separated from her husband and the bemused mother of a 12-year-old girl, Maria Lucia Fonseca sometimes seems to fit snugly into the stereotypes of American television drama.
0 kommentar(er)
