There’s also ‘Your Artist Pairs,’ which makes a playlist based on your music taste, ‘Your Birth Chart,’ which shows subscribers their ‘Sun Artist,’ also known as the artist they’ve listened to the most this year. The end result of ‘Only You’ is a ‘Your Dream Dinner Party’ that lets users select between three artists they’d invite to a dinner party and then Spotify creates a playlist based on those selections. There’s also a new feature called ‘Blend’ that lets two friends combine their musical tastes into one unique playlist. Similar to Wrapped, the new digital experience gives you a personalized playlist in a sharable form. In what seems like an effort to give subscribers a mid-year Wrapped-like recap, Spotify’s latest ‘experience’ called ‘Only You’ offers details on precisely how you listen and what makes the combinations of different music genres you consume unique. “‘Only you’ celebrates the uniqueness of each listener through fun stories that highlight the diverse tastes and interests across our global community,” Neal Gorevic, global head of consumer marketing at Spotify, said.If you want to know how truly eclectic your taste in music is, it doesn’t get much better than Spotify’s annual ‘Wrapped’ feature that tells you what you listened to this year. It was created by Astrid Andujar, Andrew Lindsay, Colette McIntyre, Carolina Perez Siam, Edward Yeung, Noel Yeo and Gabrielle Westfield, and directed by Similar But Different through Division7. The campaign launched yesterday (2 June), alongside personalised playlists, digital and outdoor activity. “Harry Styles has over 34 million monthly listeners on Spotify, but only you could play Adore You 15 times in a row while cramming for finals,” an ad supporting the experience declares while a hardworking listener stares intensely at people dressed like the former One Direction member. The in-app experience also includes an audio birth chart – which features each consumer’s top artist over the past six months (sun), their most emotional artist (moon) and an artist they’ve recently connected with (rising) – as well as three artists they would invite to a dinner party. Spotify has launched a data-focused campaign celebrating the uniqueness of its 356 million users.Ĭreated in-house by Spotify, “Only you” features genres, songs and artist pairings that are unique to each listener.
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